All Posts Tagged Tag: ‘ROI’

Which Social Platforms Should Your Business Use in Social Media?

Social Platforms To Use in Social Media

Performing at 100% in one area is better than performing at 50% in two. In a perfect world, we would all work at full capacity, achieve any goal we wanted every single time, and dominate every field. But it’s not a perfect world, and no matter how lofty our intentions, we often can’t execute numerous objectives at the same time. …

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The Dilemma Of Digital Marketing Diversification

digital marketing diversification

I spend a fair amount of time each week on social media research. I look at what others are saying and doing, monitoring trends, reading articles from influencers as well as the more obscure social media folks. Staying on top of digital content marketing and social media strategies is not a small task anymore. It takes a lot of time, …

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Tough Questions Around Social Media ROI

Tough Questions ROI Social Media

On one level or another, every marketer I know is looking for ways to beat the changing tides of social media marketing. What was once a free-for-all, “everybody wins” landscape, is now a tough, competitive, demanding and sometimes ugly venture. Social media is not the free market it used to be, and no one wants to face that reality without …

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The Who, What, When, Where & Why of Social Media Marketing (SMM)

Who What Where SMM

Ever wondered what really goes into a business’s Social Media Marketing (SMM)? Want to know why your business needs a SMM campaign? Let me itemize it for you with the traditional “Who, What, When, Where, Why” questioning style to give you some takeaways for your own business. WHO benefits from professional SMM? The business owner– that’s you! When social media …

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Should You Buy Followers? What’s The Catch?

Should you buy followers?

In social media, anyone can buy Fans and Followers – very cheaply, in fact. We’ve had more than one conversation with potential clients who want a “quick turnaround” which is code for buying Followers in order to achieve big numbers really fast. I’m not talking about targeted ad campaigns here; I’m talking about purchasing Fans and Followers through a third …

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Facebook, Which Way Is The Wind Blowing?

Facebook Wind Blowing

What’s Working On Facebook? This is not a rant. This is a reality check. This is an opportunity to ask yourself a question. Which way is the wind blowing on Facebook? How does that affect your Facebook marketing strategy? Let’s get real on this one. Does Facebook still “work” for marketing? Yes. Does it work like it used to? No. …

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Is Social Media Worth The Investment?

Social Media Investment

When you’re at the car repair shop, every make and model of vehicle begins to look unreliable. So many of them come and go through the repair doors. There are many more of each model out on the road, but all you see at the moment are the ones needing repair. It’s about perspective, and perspective changes things. Do you …

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Social Media – 2013 Trends Become 2014 Tips

Social Media 2013 Trends Become 2014 Tips

Sometimes, in order to get clarity around a topic, it helps to narrow it down to a single phrase. As a business or strategic exercise, this is often done to focus in on what’s important, the next steps, or a company’s core values. Social media marketing is no different. Sometimes it helps to narrow down the distinctions between platforms in …

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Can Social Media Replace A Business Website?

Social Media Replace Website Pdi

5 Areas of Consideration One of the questions we are often asked is whether or not social media can take the place of a traditional website in today’s marketing arena. After all, social media is free and quality websites aren’t, right? There are several flaws in that argument, and we’ll look at a few points to help you make a …

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What Have You Overlooked In Your Marketing Strategy?

IStock 000003840236Small

Most marketers will tell you that on occasion, we can overlook important aspects of our marketing strategy in favor of other areas we’re focused on. We love social media, but we hate budgeting, so we spend all of our time “playing” on Facebook. Or, we love research, but the details of execution bore us, so we run endless focus groups …

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