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All Posts Tagged Tag: ‘ROI’

The Who, What, When, Where & Why of Social Media Marketing (SMM)

Who What Where SMM

Ever wondered what really goes into a business’s Social Media Marketing (SMM)? Want to know why your business needs a SMM campaign? Let me itemize it for you with the traditional “Who, What, When, Where, Why” questioning style to give you some takeaways for your own business. WHO benefits from professional SMM? The business owner– that’s you! When social media …

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Should You Buy Followers? What’s The Catch?

Should you buy followers?

In social media, anyone can buy Fans and Followers – very cheaply, in fact. We’ve had more than one conversation with potential clients who want a “quick turnaround” which is code for buying Followers in order to achieve big numbers really fast. I’m not talking about targeted ad campaigns here; I’m talking about purchasing Fans and Followers through a third …

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Facebook, Which Way Is The Wind Blowing?

Facebook Wind Blowing

What’s Working On Facebook? This is not a rant. This is a reality check. This is an opportunity to ask yourself a question. Which way is the wind blowing on Facebook? How does that affect your Facebook marketing strategy? Let’s get real on this one. Does Facebook still “work” for marketing? Yes. Does it work like it used to? No. …

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Is Social Media Worth The Investment?

Social Media Investment

When you’re at the car repair shop, every make and model of vehicle begins to look unreliable. So many of them come and go through the repair doors. There are many more of each model out on the road, but all you see at the moment are the ones needing repair. It’s about perspective, and perspective changes things. Do you …

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Social Media – 2013 Trends Become 2014 Tips

Social Media 2013 Trends Become 2014 Tips

Sometimes, in order to get clarity around a topic, it helps to narrow it down to a single phrase. As a business or strategic exercise, this is often done to focus in on what’s important, the next steps, or a company’s core values. Social media marketing is no different. Sometimes it helps to narrow down the distinctions between platforms in …

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Can Social Media Replace A Business Website?

Social Media Replace Website Pdi

5 Areas of Consideration One of the questions we are often asked is whether or not social media can take the place of a traditional website in today’s marketing arena. After all, social media is free and quality websites aren’t, right? There are several flaws in that argument, and we’ll look at a few points to help you make a …

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What Have You Overlooked In Your Marketing Strategy?

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Most marketers will tell you that on occasion, we can overlook important aspects of our marketing strategy in favor of other areas we’re focused on. We love social media, but we hate budgeting, so we spend all of our time “playing” on Facebook. Or, we love research, but the details of execution bore us, so we run endless focus groups …

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When Social Media Marketing Bores You

When Social Media Marketing Bores You

Most business owners do not live for the day that they design their social media strategy. In fact, most business owners have little time for developing a social media strategy in the first place. 1. “I don’t like it.” 2. “I don’t understand it.” 3. “I don’t have time for this.” 4. “I’ll just get my office staff to do it.” 5. …

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Everyone Likes a Good Picture

Pdi Insights

Now that Facebook has rolled out their new Insights layout, it’s pretty easy to see one of Facebook’s core principles of communication. We “see” better than we read.  This fits nicely into the “worldview” they promoted when they introduced Timeline a while back. That has also been touted as truth in marketing recently. Social media is becoming more and more …

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Instagram Contests – A Case Study

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Have you ever wondered whether Instagram Contests are worth your marketing time? Do they serve a business well, or is Instagram better suited for branding alone? Even though we have stated before that there are specific strategies you can adopt for marketing with Instagram, we had not yet explored the contest factor in depth. This type of contests has not …

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