SEO vs SEM vs SMM?
Marketing is full of buzz words and jargon, some of which are harder to understand than others. Take for example, SMM, SEM, and SEO. Are they just a jumble of confusing letters, or are they important? They’ll be defined differently by different people, but in broad terms, what do these acronyms actually mean, and why does that matter to the business owner? SMM is short for “social media marketing” and is has to do with the promotion and engagement with fans on social media platforms such as Facebook, Twitter, LinkedIn, Google+, etc. SEO, “search engine optimization,” directs...
read moreWhat’s the Difference Between SEO and Social Media Marketing?
I get this one a lot. SEO (Search Engine Optimization) and Social Media Marketing both serve a purpose. They are both good, but they’re not the same thing. And while this isn’t the perfect analogy, I’ll give you the analogy that works for most people when I’m asked to describe the difference. Let’s say you want to start a business, any business. You need a product or service, a place to sell it, and ways to get attention and information out about your business. The product or service is your business – pun intended. What you do with it? Well, that can involve SEO and social...
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