All Posts Tagged Tag: ‘social influence’

Which Social Platforms Should Your Business Use in Social Media?

Social Platforms To Use in Social Media

Performing at 100% in one area is better than performing at 50% in two. In a perfect world, we would all work at full capacity, achieve any goal we wanted every single time, and dominate every field. But it’s not a perfect world, and no matter how lofty our intentions, we often can’t execute numerous objectives at the same time. …

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The Importance of Social First Impressions

Social Media First Impressions

What I’m about to share is so important that you should put it on your task manager. Your business needs you to check every social media profile and keep the information up-to-date. Your social media’s first impression determines whether a person continues to engage with you or back out of becoming a customer. Buying decisions are made almost as quickly …

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3 Types Of LinkedIn Content You Should Be Sharing

LinkedIn Publisher 3 Types Of Content You Should Be Sharing

(This is an introduction to an article originally published on LinkedIn. You can read the full article HERE.) If you haven’t spent much time on LinkedIn lately, things have changed, and so should you. Although it’s still a highly valuable tool for job hunting, LinkedIn is much more than a resume platform. And, for those of you who’ve seen the shift …

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Social Media Supply And Demand et al

Social Media Supply And Demand

On a regular basis, I review articles, blogs and videos (my least favorite, and I’ll tell you why in a minute) to review the latest trends, see what’s shifting in social media marketing, look at new tools coming available, etc. It’s part of my daily “continuing education,” and it takes a fair amount of time every day. Social media changes …

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Paper—Facebook’s New App

2014 02 15 13.01.31

It rolled off the virtual press on Feb 3 (in America for iPhone only) and already it’s in the list of best new apps in the app store. You have to admit though, Facebook was definitely leading up to a change—what with the typical newsfeed becoming primarily shared links and visuals. The days of the short Facebook status and occasional …

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Benefits of Content Curation

Benefits Of Content Curation

At its very core, social media is about conversations on relevant topics. Social media marketing therefore, is about conversations on a particular topic – your products or services and the value you are providing to others. However, no one wants to be sold to in a conversational setting. Enter the social media content strategy question. How? What? When? Etc. Content …

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Two Quick Ways To Post On LinkedIn

Two Tips On LinkedIn E1391179179589

These two tools have been around for some while, but most people on LinkedIn don’t know of them. We think they are very helpful when you manage multiple social media profiles for your company or for yourself. Adding the “Share on LinkedIn” plugin for Chrome, Firefox, Safari and Internet Explorer With this button on your toolbar, you can share useful …

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Wave Off! Say ‘No’ To Fake Fans

Wave Off

Why You Should NOT Buy Fake Fans and Followers It’s tempting to do whatever you can to get Fans on Facebook, Followers on Twitter and build up those numbers on a business profile. The pressure to build those numbers comes from a wrong understanding that large numbers of Fans and Followers must mean your product is better than your competitors’ …

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Really Knowing Your Audience

online survey

The other day, I was on a webinar where the presenter said, “I can tell you 3 things that every single one of my target audience has in common.” They went on to describe 3 very specific things that would describe their audience, and much to my surprise, I had been totally “pegged” by their assessment. Is that a bad …

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Social Media’s Inspiring Stories

social media inspiration

Another video of bouncy kittens and laughing babies– they’re everywhere! You’ve seen them on social media. I’ve seen them on social media. If a friend has not had the luxury of seeing them on social media, we immediately volunteer as the sole source for all things feline and infant hilarity. While these portrayals are adorable beyond words, they are not …

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