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All Posts Tagged Tag: ‘social media marketing’

3 Obstacles For Social Media Marketing

social media marketing obstacles

Rarely do we talk about ourselves at Polka Dot Impressions, but on occasion, we have something personal to say. When we launched our social media marketing agency, it was originally the vision of a single person. That has changed. And in much the same way that changes happen all the time in social media marketing, businesses have to be prepared …

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14 Top Tools Of Effective Social Media Marketing

14 Top Tools Of Effective Social Media Marketing

There are a lot of tools out there for social media marketing. There are so many, in fact, that it can be overwhelming for a business owner to decide what works and what doesn’t when getting started. I’ll admit, I’m a chaser of the “new and shiny” to some extent, but there are some tools that I keep coming back …

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Is Social Media Worth The Investment?

Social Media Investment

When you’re at the car repair shop, every make and model of vehicle begins to look unreliable. So many of them come and go through the repair doors. There are many more of each model out on the road, but all you see at the moment are the ones needing repair. It’s about perspective, and perspective changes things. Do you …

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Content Lessons To Be Learned From Taco Bell

Content Lessons From Taco Bell

It’s a simple food item. Some type of flatbread is gently folded over in half and filled with a meat. This item can be picked up with the God-given eating utensils we were designed with. There is no need for flatware unless you want everyone else at the table to cast a look of consternation your direction. If you cock …

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Where Tumblr Meets Marketing

Where Tumblr Meets Marketing

Who is on Tumblr? …. Who knows what Tumblr is? …. If you have no response to either question, you may be older than 25. Tumblr began in February 2007 by a guy named David Karp. It’s a medium for expression of thought and is much like a blog, but more concise. It’s for those communicators who want to share …

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The Facebook Gauntlet of Engagement

hurdle of Facebook

It seems that as Facebook continues to fine tune it’s Timeline for the 1.5 billion users, it is making it more difficult for business users to get noticed. The largest social media site has once again changed its EdgeRank algorithm. The changes are making it more difficult for a business to be seen by those who have “Liked” a business’s …

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The Social Media Habit

Social Media Habit

As with anything that does not come naturally, being inconsistent with your social media activity can take a toll on your business’s return. We are at the point in the era of social media that if a customer doesn’t see much activity on your Facebook page or website, they assume you’re not competent. You don’t seem very present and therefore …

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Facebook Notifications Tool

Facebook Notifications Tool

Are you educating your Fans? You have heard us say this before, but if Facebook is included in your marketing strategy, it is becoming more important all the time to think about your Fan engagement. “How do I increase Engagement?” you ask? That is a constant question on Facebook. It doesn’t really seem to matter who you talk to, there …

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Facebook Stars – What’s Up With These?

Facebook Stars 2

Have you wondered about the “new” stars showing up on your Facebook business Page? They’re not exactly new, but you don’t have the option of ignoring them any longer, either. Here’s the scoop. These stars are the result of the Reviews you have gotten on your Business, and they are tied to local businesses or brands. In other words, if …

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Hashtags: The How and The Why

Hashtags

Hashtags do not have to be intimidating. They should be fun and useful, but many people either abuse hashtags or shy away from using them due to concerns about using them correctly. Hashtags are vital tools in social media, particularly on Twitter and Instagram, so understand the basics, follow a few simple techniques, and you will be hashtagging like a …

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