All Posts Tagged Tag: ‘social media marketing’

Marketing Tip – Becoming Human

Becoming Human Marketing

As a social media marketer, or generally as a social media user, have you noticed a common voice from the companies you follow? Why do so many posts appear as if they’ve been given a Ronald McDonald makeover? “Check out this product!” “You don’t want to miss out on these deals!” “These tips and tricks will make your life fantastic!” …

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Social Media Saturation – Good or Bad?


There is nothing new under the sun. Or, is there? That’s the quest of social media platforms and apps. Everyone is in search of the “next Facebook,” the newest networking and marketing media by which the world will be changed. Are we connecting with others, are we marketing products and services, are we providing helpful information and value, what’s in …

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The Machine of Social Marketing Strategy

Social Marketing Strategy to Use for Each Social Platform

Social media marketing is like building a machine. You need an appliance that delivers repeatable results. Experiment with what pieces work and use those often. When every cog is in place, it runs consistently. Keep it oiled with quality content, and it lasts. When one piece becomes worn down, replace it with a fresh technique and pay attention to whether it functions properly. It’s …

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Social Media Lessons To Be Learned From Blurred Lines

Social Media Lessons From Blurred Lines E1427168468266

What social media lessons can come from the recent multi-million dollar court case? The family of Marvin Gaye will receive nearly $7.4 million after a California judge ruled that Gaye’s music was stolen by Pharrell Williams and Robin Thicke and used in the 2014 smash hit Blurred Lines. Williams and Thicke claimed they were inspired by, but did not use …

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10 No-No’s in Social Media Marketing [Infographic]

Social Media Marketing 10 No Nos Infographic

Social media marketing is full of good people doing good things for their businesses and organizations. However, some people develop bad habits along the way, habits that harm rather than build up. Are you doing damage with your marketing? Are you making the most of what social media can do for you? These 10 bad habits are the most common …

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Social Media Alignment – Take The Time To Get It Right [Infographic]

Social Media Alignment

From time to time, realigning your social media efforts is called for in business. Whether it’s an annual audit, a change in direction for your company, or just internal housekeeping, maintaining clean, accurate and up-to-date social profiles is important to your brand or organization, and a social media alignment is in order! Here are several areas on which to focus …

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Tough Questions Around Social Media ROI

Tough Questions ROI Social Media

On one level or another, every marketer I know is looking for ways to beat the changing tides of social media marketing. What was once a free-for-all, “everybody wins” landscape, is now a tough, competitive, demanding and sometimes ugly venture. Social media is not the free market it used to be, and no one wants to face that reality without …

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The Golf Lessons Of Social Media Marketing

Golf Lessons Of Social Media

I’m a golfer. Actually, I’m a hacker. Okay! Okay! I like to think I’m a golfer. At least I look good dressed in the garb and carrying a golf bag. Now, there was a time when I was okay at golf. I could shoot in the low 90s and was threatening to score in the 80s. And I’m not talking …

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Are You Getting An ‘F’ In Social Media?

Are You Getting An F In Social Media

No one sets out to fail. But many people set out ill equipped or with the wrong ideas when it comes to social media marketing. If a professional graded you, what kind of grade would your efforts earn? Certain behaviors will get you a failing score, an F, so let’s take a look at behaviors to avoid. The “F’s” of …

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Facebook, Which Way Is The Wind Blowing?

Facebook Wind Blowing

What’s Working On Facebook? This is not a rant. This is a reality check. This is an opportunity to ask yourself a question. Which way is the wind blowing on Facebook? How does that affect your Facebook marketing strategy? Let’s get real on this one. Does Facebook still “work” for marketing? Yes. Does it work like it used to? No. …

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