All Posts Tagged Tag: ‘social media’

Social Media Supply And Demand et al

Social Media Supply And Demand

On a regular basis, I review articles, blogs and videos (my least favorite, and I’ll tell you why in a minute) to review the latest trends, see what’s shifting in social media marketing, look at new tools coming available, etc. It’s part of my daily “continuing education,” and it takes a fair amount of time every day. Social media changes …

Read More

Do I Need To Be On Google Plus?

Do I Need To Be On Google Plus

When I have been asked that question recently, I realize that I am bigger fan of Google+ than I think am. I’m not alone. Users have been quick to sign on to this social media site. However, these “users” very often fail to use Google+ effectively, if at all beyond a Gmail account. When searching Google+ on behalf of clients, …

Read More

Can Social Media Replace A Business Website?

Social Media Replace Website Pdi

5 Areas of Consideration One of the questions we are often asked is whether or not social media can take the place of a traditional website in today’s marketing arena. After all, social media is free and quality websites aren’t, right? There are several flaws in that argument, and we’ll look at a few points to help you make a …

Read More

Social Media Challenges For Institutions Of Higher Education

Social Media And Higher Institutions

While some universities and colleges are slowly getting on the social media groundswell, most fail to realize the tremendous advantages of building an online community outside the classroom. One would think they would be in the forefront, evidenced by the rapidly increasing number of institutions implementing or enlarging their distance-learning programs. Yet, most executive leaders in these institutions hold little …

Read More

How Do The Holidays Change Social Media? Get Seasonal!

IMG 1652

The Holidays are upon us! A long, slow summer with few special events has come and gone, but now we’re into the season of festivities that everyone cherishes. It’s an easy opportunity to show fans what you have in common with them—high spirits, laughter, and family time. Why should the holidays be any different for your business’s use of social …

Read More

To Chat or Not on Facebook?

To Chat Or Not On Facebook

Facebook has done something sneaky again for the personal user on Facebook. You may or may not have noticed it, but regardless of your settings, it seems your Chat feature has been turned “on.” Facebook will keep turning it on, too. It keeps defaulting to “on” whether you want it to or not. So, the question becomes, should I be …

Read More

4 Reasons To Use Instagram and 4 Instagram Strategies

If you have been following Polka Dot Impressions for any length of time, then you will recognize one of our fundamental social media best practices: You don’t have to be on every social network. It’s better to operate a few social networks well, than a lot of them poorly.[1] To that end, it is only very recently that we have …

Read More

Seniors and Social Media

Seniors And Social Media

There are many new folks participating in social media platforms and they’re not kids who are getting their first computers. Senior members of our communities are increasingly online. In fact, 2012 was the first year that at least half of Americans over the age of 65 used the Internet. Our senior neighbors and family are slow to come online because …

Read More

Social Media Audience or Community?

social media audience or community

Every social media brand launches their social networks to an audience. It’s important to have a good understanding of your target customer when you begin the marketing campaign or launch the social network so that your audience is well-defined and your content is relevant to that audience. But social media success comes when that audience becomes a community. Let’s look …

Read More

The 411 on Foursquare

411 On Foursquare

For those of you who regularly read this blog, you’ll know this is a diversion from our usual articles. Most often, we focus on the “big” networks in social media – Facebook, Twitter, LinkedIn, Google+, and Pinterest. However, there are many other social networks that businesses can use for marketing and branding – Tumblr, Vine, Instagram and Foursquare just to …

Read More

Page 1 of 41234»