All Posts Tagged Tag: ‘social media’


HOLIDAY0019 PDI Anniv Logo

It’s our 3rd anniversary, and we’re celebrating! For some businesses, three years may not be very long, but we believe every milestone in business is worth celebrating. The statistics vary, and an actual number is hard to lock down, but some studies suggest that after four-to-five years, about 50% of startups have shut down.[1] The third year seems to be …

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Godzilla And Facebook – Privacy Issues

Godzilla And Facebook Privacy Issues

Godzilla is smashing his way to success! The giant dinosaur-like creature is one of the most popular characters on the big screen this summer. But Godzilla isn’t the only monster making an appearance this summer. In its newest trend for all users, Facebook has launched a cartoon dinosaur, dubbed the Zuckasaurus, as the mascot for its newest privacy campaign. In the aftermath …

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Social Media Supply And Demand et al

Social Media Supply And Demand

On a regular basis, I review articles, blogs and videos (my least favorite, and I’ll tell you why in a minute) to review the latest trends, see what’s shifting in social media marketing, look at new tools coming available, etc. It’s part of my daily “continuing education,” and it takes a fair amount of time every day. Social media changes …

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Do I Need To Be On Google Plus?

Do I Need To Be On Google Plus

When I have been asked that question recently, I realize that I am bigger fan of Google+ than I think am. I’m not alone. Users have been quick to sign on to this social media site. However, these “users” very often fail to use Google+ effectively, if at all beyond a Gmail account. When searching Google+ on behalf of clients, …

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Can Social Media Replace A Business Website?

Social Media Replace Website Pdi

5 Areas of Consideration One of the questions we are often asked is whether or not social media can take the place of a traditional website in today’s marketing arena. After all, social media is free and quality websites aren’t, right? There are several flaws in that argument, and we’ll look at a few points to help you make a …

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Social Media Challenges For Institutions Of Higher Education

Social Media And Higher Institutions

While some universities and colleges are slowly getting on the social media groundswell, most fail to realize the tremendous advantages of building an online community outside the classroom. One would think they would be in the forefront, evidenced by the rapidly increasing number of institutions implementing or enlarging their distance-learning programs. Yet, most executive leaders in these institutions hold little …

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How Do The Holidays Change Social Media? Get Seasonal!

IMG 1652

The Holidays are upon us! A long, slow summer with few special events has come and gone, but now we’re into the season of festivities that everyone cherishes. It’s an easy opportunity to show fans what you have in common with them—high spirits, laughter, and family time. Why should the holidays be any different for your business’s use of social …

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To Chat or Not on Facebook?

To Chat Or Not On Facebook

Facebook has done something sneaky again for the personal user on Facebook. You may or may not have noticed it, but regardless of your settings, it seems your Chat feature has been turned “on.” Facebook will keep turning it on, too. It keeps defaulting to “on” whether you want it to or not. So, the question becomes, should I be …

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4 Reasons To Use Instagram and 4 Instagram Strategies

If you have been following Polka Dot Impressions for any length of time, then you will recognize one of our fundamental social media best practices: You don’t have to be on every social network. It’s better to operate a few social networks well, than a lot of them poorly.[1] To that end, it is only very recently that we have …

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Seniors and Social Media

Seniors And Social Media

There are many new folks participating in social media platforms and they’re not kids who are getting their first computers. Senior members of our communities are increasingly online. In fact, 2012 was the first year that at least half of Americans over the age of 65 used the Internet. Our senior neighbors and family are slow to come online because …

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