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All Posts Tagged Tag: ‘strategic’

The Machine of Social Marketing Strategy

Social Marketing Strategy to Use for Each Social Platform

Social media marketing is like building a machine. You need an appliance that delivers repeatable results. Experiment with what pieces work and use those often. When every cog is in place, it runs consistently. Keep it oiled with quality content, and it lasts. When one piece becomes worn down, replace it with a fresh technique and pay attention to whether it functions properly. It’s …

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10 No-No’s in Social Media Marketing [Infographic]

Social Media Marketing 10 No Nos Infographic

Social media marketing is full of good people doing good things for their businesses and organizations. However, some people develop bad habits along the way, habits that harm rather than build up. Are you doing damage with your marketing? Are you making the most of what social media can do for you? These 10 bad habits are the most common …

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Tough Questions Around Social Media ROI

Tough Questions ROI Social Media

On one level or another, every marketer I know is looking for ways to beat the changing tides of social media marketing. What was once a free-for-all, “everybody wins” landscape, is now a tough, competitive, demanding and sometimes ugly venture. Social media is not the free market it used to be, and no one wants to face that reality without …

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The Golf Lessons Of Social Media Marketing

Golf Lessons Of Social Media

I’m a golfer. Actually, I’m a hacker. Okay! Okay! I like to think I’m a golfer. At least I look good dressed in the garb and carrying a golf bag. Now, there was a time when I was okay at golf. I could shoot in the low 90s and was threatening to score in the 80s. And I’m not talking …

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The Who, What, When, Where & Why of Social Media Marketing (SMM)

Who What Where SMM

Ever wondered what really goes into a business’s Social Media Marketing (SMM)? Want to know why your business needs a SMM campaign? Let me itemize it for you with the traditional “Who, What, When, Where, Why” questioning style to give you some takeaways for your own business. WHO benefits from professional SMM? The business owner– that’s you! When social media …

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What You Need To Know About SEO vs SMM

What You Need To Know About SEO Vs SMM

Or, What A Watermelon Can Teach You About Marketing As a business owner, taking a bite of social media marketing is a lot like taking a bite of watermelon. Except in this simile, social media marketing isn’t a manageable, seedless wedge of fruit. It’s the entire watermelon– way too large for your bite to absorb all at once. It’s also …

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Speaking The Languages Of Social Media

languages of social media

One of the more challenging things to learn in social media is the difference between “voice” and personality. While it’s true that people prefer to interact with people, not “faceless” brands, there is an art to giving a brand its “voice,” and an even more complicated process of engaging through social media as a brand in voice, not as an …

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How Not To Damage Your Business With Social Media

how-not-to-damage-your-business-with-social-media

Social media marketing, when done strategically, creatively and thoughtfully, can build your business. Or, it can cause significant damage with your customers. I can’t tell you how many businesses have approached me with this question “Can you do my social media?” You would think my automatic response would be “Of course, we can do your social media.” It’s not. It …

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9 Email Marketing Tips For Success

9 Email Marketing Tips

It’s been a while since we’ve addressed helpful tips on email marketing, so we thought we would share with you what we’ve found after some experimentation with our own email marketing. Anyone who uses an email opt-in list for business has the same ultimate goal whether you call it lead generation, direct sales, or something else. It’s all the same …

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Wave Off! Say ‘No’ To Fake Fans

Wave Off

Why You Should NOT Buy Fake Fans and Followers It’s tempting to do whatever you can to get Fans on Facebook, Followers on Twitter and build up those numbers on a business profile. The pressure to build those numbers comes from a wrong understanding that large numbers of Fans and Followers must mean your product is better than your competitors’ …

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