The Truth About Hashtags
By Camille Rodriquez Hashtags have been all the rage these days now that Facebook has incorporated their use into their platform. Hashtags have been around on other platforms for a while, but what’s new is that you can use them on Facebook and expect to get searchable results now, too. Therein lies the key to hashtags – on every social media network. They are all about the search. They give context, or assign topics, to your social posts. If you only understand one thing about these handy little tools, what you need to remember is that they allow you to add an extra layer of search...
read moreTime Management in Modern Settings
The other day I stumbled on an article from 2009. It was shared in an online group I belong to, and the content was very interesting as it relates to how business gets done. While the terms used were geared to the computer programming industry, the article describes two types of schedules that people keep in business – the “maker’s” and the “manager’s” schedule. The original article is worth reading, but it points out an interesting fact. When we set up our day, our tasks, and more importantly our interactions with others, we often assume that others are operating within the...
read moreSocial Media-A Bird’s Eye View
You probably got into your business because you had a passion for a particular thing, not necessarily a desire to do everything in your business. You are probably pretty good at that “thing” that you enjoy doing, but as you’ve found out over time, there are other tasks and activities that have to happen to let you do your “thing” and have it be sustainable as a business. Maybe you do those other tasks yourself, or maybe you have a full staff to help you, but more than likely, marketing is one of those tasks that you didn’t originally consider. You may be a natural-born marketer,...
read moreQuick Posting Tips
It doesn’t matter what business you’re in or which social media network you’re on, sometimes the well can run dry on content. Maybe you have great products and services, but occasionally, coming up with meaningful posts is a challenge. In no particular order, here are some posting ideas. Have fun with these – have fun with your audience – and remember social media is about being social, so show some of “yourself” in your posts, and create posts that you would want to respond to. There’s a good chance, someone else will feel the same way you do! Post about what inspires...
read moreRevisiting Lists and Circles – Part 2
Managing contacts, friends, and brands/business pages is a must if you are going to stay active and informed in the world of social media. Lists and Circles are the answer to managing your connections. They make it simple to stay up to date – IF you use the list or circle function, and IF you remember to occasionally adjust, tweak and update your lists! This is Part 2 of “how to” set these up, and this article focuses on the process for doing this in Google+. You can read about the process on Facebook in the Part 1 article. As mentioned in that article, you are the master of what you...
read moreLeave a Tip?
Did you hear the one about the Seattle waitress who was left a “tip” on the credit card receipt by her customer? Turns out, the paying customer didn’t leave her a cash tip with his payment, he only suggested that she lose some weight. What a tip, right? Her response was to go to social media to post this man’s name and the receipt; however, she targeted a different man who happened to have the same name and lived in another state. Apologies followed, yet the correct gentleman has yet to come forward; a third gentleman with the same name has sent her a 100% tip to “redeem” his...
read moreFacebook 101 For Businesses
This is not a lesson in how to set up your business page on Facebook. Facebook offers some entry-level tutorials for those who have the time and staff to do this for themselves. However, this is about a basic truth of Facebook that is unique to businesses, but something that every business owner on Facebook should know and allow for in their social media campaigns. That truth is this – every Facebook post has a lifespan that is shorter than you think – roughly about a one hour lifespan. Lifespan, in this case, refers to the amount of time that your post will be seen and possibly acted...
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