Top 3 Things I Love About LinkedIn
Recent reports have indicated that LinkedIn is not the most widely used social media network, but it spite of that, it has consistently been a part of the professional branding experience. Let me explain what I mean. In a recent study, it was found that the average time spent on LinkedIn per month is 21 minutes. That’s not a lot of time over the course of the month, but when you consider some of the loveable things about LinkedIn, it’s easy to see why less time doesn’t mean less quality, and it’s widely touted as the most “elite” of the social media platforms… (If you’re...
read moreTop 3 Things I Love About Google+
Google+ is an interesting social media platform for the business owner. It’s loved, hated, ignored, misunderstood, and more often than not, confusing. When considering what I love about Google+ marketing for this Top 3 series, my Top 3 were not as obvious to me. In fact, I wasn’t sure that I could come up with three favorite things at first. However, that led to the realization of why it’s growing on me as a social media platform, and why I expect it will grow on everyone – eventually… 1. “Wild West”– This is changing a bit, but if you ever wanted to explore the “Wild...
read moreTop 3 Things I Love About Facebook
Facebook can be a very powerful social media platform for the business owner if used in conjunction with specific goals. It’s also the dominant social media platform, and there are lots of folks using it, but for marketing, some aspects of Facebook truly shine. As we’ve mentioned before, one consideration is that business owners may want to create a presence on Facebook in order to secure and protect their business name, but there are other reasons for using, and loving this network. Here are just a few, in reverse order: 1. Engaging – Let’s face it. When we go to a party or...
read moreTop 3 Things I Love About Blogging for Business
Make no mistake. Blog writing for business growth takes time, energy, and a commitment to push beyond the monotonous. It is not easy. That’s the bad news. The good news is that blog writing for your business is an excellent tool for growth, clarification of what makes you unique, and staying current, fresh, innovative, and relevant. Isn’t that what good business is? How you apply these thoughts will be unique to your industry, but I challenge you to consider what a “love of blogging” could do for your business. Here are my top 3 reasons for keeping up a business blog. 1. Creative...
read moreTop 3 Things I Love About Pinterest
Pinterest was a social media platform that I went into with much skepticism. In fact, I had to be talked into it by my children. Let’s not forget that I am in the social media business and they’re not. However, at about the time they were “working on me,” I began to see more and more businesses get involved with Pinterest. Sheepishly at first, I began to play around with it. I am now a fan, and for the business owner, Pinterest has several very powerful advantages. Here are the top three things I love about this network, from a business perspective. 1. Graphics Based – Pinterest is...
read moreTop 3 Things I Love About Email Marketing
First, we must define the term “email marketing” as I’m using it. It is not a reference to sending out 10 different Outlook Distribution List emails because you’re afraid your message will bounce back if you send it to too many people at once. Many business owners create multiple lists and send out messages in exactly that way. When you do that, you are not using email for marketing. You are using email for sending a “personal message” in an impersonal way. Email marketing, by definition, is the process of using a third party program for sending out professional business-related...
read moreTop 3 Things I Love About Twitter
Over and over again, I speak with business owners who don’t really “get it” when it comes to Twitter. Perhaps they are over-thinking it, or perhaps they haven’t been able to take the time to play with it a bit, but Twitter is one of my favorite social media platforms for a variety of reasons. However, if I had to pare my reasons down to just three – in order to keep it simple to experiment with – my Top 3 would include these things: 1. Hashtags – A hashtag (#) lets you find and connect quickly with others around a topic or event. The use of hashtags can’t be undervalued if you...
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