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All Posts Tagged Tag: ‘trust’

Privacy Isn’t Private

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Perhaps it’s time to revisit privacy versus private for social media use. While seemingly similar, those two words are in fact, very different in application with all the changes going on in social media platforms right now. SOPA and PIPA have fueled the fire of this issue and changes to the two primary contestants in this race, Google+ and Facebook, …

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6 Reasons to Use Social Media for Business

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As 2012 gets underway, many business owners are looking to their marketing efforts with one question in mind. How can 2012 be a better year? This question is always answered with better sales, regardless of the product or service that your business is about. Sales increase when there is better understanding of the value you provide and when trust is …

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Giving Thanks

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Thanksgiving Day is almost over. Many have eaten too much today and find themselves napping. Others are dragging out the Christmas decorations right now, rearranging furniture, and stirring up dust. Some are getting ready to go to bed early, because after all, tomorrow is a big shopping day for some of you. But before the waking hours turn into sleeping …

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Do Fan Counts, Count?

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It doesn’t matter whether you’re talking about Twitter, LinkedIn, Facebook, Tumblr, Google+, or any other social media platform, the question of how many connections/fans/followers you have, always comes up. Does a large number matter? Are you (or your business) more “it” if that number is big? Yes and no. But the number in question is changing. Let’s use a little …

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Consumers Beware

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An interesting statistic was shared the other day on a webinar I attended. Hosted by HootSuite University, the topic was leveraging social media, led by Michael Stelzner, founder of SocialMediaExaminer.com. He was speaking to lots of folks, but primarily those who are either in the business of doing social media management for their clients or small business owners trying to …

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The Jekyll and Hyde of Marketing Strategy

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Sometimes, random facts inspire a great analogy. Seeing something like that this morning, this one is too good not to share. Do you know the first names of Dr. Jekyll and Mr. Hyde? Most likely, you don’t. Now, before you run away from this article to Google those names, hang on and hear me out. I’ll give you their names …

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Building Business Trust

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Building trust in online business relationships can be tricky. Sometimes you may never even meet the person with whom you’re doing business, but at some point, one member of the relationship must extend the first outreach of trust. Here are several steps you can take to build trust, though, especially if you are the provider of services or products. These …

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