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All Posts Tagged Tag: ‘why use social media’

75 Common Social Media Mistakes – Just Stop!

75 Common Social Media Mistakes1

Social media mistakes in marketing. We’ve all made them, so let’s just get that out in the open right now. However, there are some mistakes that it’s time to stop doing. Just stop. Once or twice is a mistake. Repeated issues become really bad habits that can ruin your brand’s image and reputation in social media. Take some time and …

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When Social Media Gets Boring

When Social Media Gets Boring

My Social Media Mistake I made a mistake recently. I unplugged. Other than calls or texts from family, I managed to go two full days without getting online or using my SmartPhone. Two. By doing that, I got some rest, sat in the sun, enjoyed some restaurants in a new town, and it was great. Unfortunately, though, it created some …

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Social Media’s Inspiring Stories

social media inspiration

Another video of bouncy kittens and laughing babies– they’re everywhere! You’ve seen them on social media. I’ve seen them on social media. If a friend has not had the luxury of seeing them on social media, we immediately volunteer as the sole source for all things feline and infant hilarity. While these portrayals are adorable beyond words, they are not …

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8 Facts Everyone Should Know About Social Media Marketing

8 Facts About Social Media Marketing

Whether you are a rookie or a veteran to social media marketing, it is always a good strategy to review what you know about social media on a regular basis. Social media changes constantly. But there are a few things that remain true for social media marketing no matter what industry you serve. Let’s take a look at some of …

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Google+ – What’s New?

Google Plus Whats New1

Been on Google+ lately? Google+ has new features racing out of the company’s ever-creating engineering division. 2013’s list of additions includes sometimes subtle tweaks, such as an alternate text placement or on occasion contains a significant adjustment to the Google+ user, in the instance of the layout redesign that rolled out in May. The most notable modifications are the changes …

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It’s Not Your Kid’s Social Media Anymore!

Not Your Kids Social Media

This isn’t your kid’s social media anymore. Social media continues to undergo significant evolution that should be expected from a somewhat nascent medium. Perhaps the most significant of changes is the expanding effort to monetize platforms by both the social media site and commercial interests. Social media sites have realized that businesses used the “free” environment of social media to …

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Reevaluating Social Media

Reevaluating Social Media

One of the most common things I hear when meeting with business owners about their past social media efforts is, “It just didn’t work for me.” That always leads to a familiar conversation about goals. “What were the goals of your social media?” “How did you set out to reach those goals?” The wording may be different from person to …

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Effective Media Buying in 2013

Media Buying In 2013

Business owners will need to pay closer attention to how they handle media in 2013. Today’s business methods require owners to spend with the best return possible. Social media marketing (SMM) is becoming a more prominent player in brand marketing of most businesses by engaging the customer. If you want your business to keep up with industry trends, you are …

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Social Media – Is It Valuable?

Social Media Value

If there is one thing that comes up repeatedly in working with clients in a variety of industries, it’s the question of “value.” However, this word is seldom used in these discussions. Words like ROI, cost per platform, time, expense – these are the words most frequently used. But at the heart of them another word is really at stake—“value”. …

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Social Media – Creating a Culture

Building Community

“You gotta’ get your business on social media,” goes the opening line. Whether it comes from a social media marketing company or another charismatic business leader who’s found online success, you’re talked into a new “reality.” That reality tells you that if you just set up a Facebook or Twitter account for your business, the revenue will start rolling in. …

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